Dutch Bike Co Weblog

If you've talked with any of us here at Dutch Bike in the past year, you've probably heard us talk about “the move.” While we're staying in the same area, we're moving the Seattle shop onto historic Ballard Avenue: the main street of one of Seattle's most interesting and vibrant neighborhoods. Ballard Ave perfectly balances the nightlife, boutiques, and restaurants we enjoy with the hardware, sheet metal, machining, and other light industrial businesses that keeps the neighborhood lively and living. Of course, because we could never forget our roots down by the boat launch in “scenic industrial Ballard,” we feel right at home in a building between a machine shop and 58 year old Ballard Hardware and Supply.

The building into which we're moving was for the first part of the century home to Kolstrand Manufacturing Co., a famous name in the Northwest marine industry. The Graham-Baba designed rebuild has maintained the old brick shell with even the remnants of the original “Kolstrand Mfg. Co.” paint intact while creating a polished and eminently usable retail and restaurant space inside.

Our designer and builder – David Lipe of 16D – has similarly reused much of the original wood and materials in the interior construction, including some beautiful and humorous touches that you'll just have to drop by to experience. Inside the shop we've also commissioned a mural by Ed Fotheringham, our friend responsible for our “flower girl” and “keg mover” posters.

In addition to Alex – the newest addition to the bike shop – we've got several great baristas (baristi for the language purists) warming up for the cafe component of the new shop. Your eyes do not deceive: the new Dutch Bike Seattle shop will be Seattle's first fully implemented bicycle cafe! We'll be brewing excellent and powerful coffee from local roaster Lighthouse, starting at six AM so you can start even your earliest morning rides with a bang. David has been updating the Flickr stream with the array of delicious snacks Julie has been designing for the shop, and the pictures will make you hungrier than anything I could write here. You'll also find made-to-order sandwiches, pastries from lauded local bakery Macrina, and some tasty – and surprisingly filling – cookies.

The finishing touches are going on the construction as I write this, and our grand opening is still on schedule for July 24^th. We'll be fully operational- tuning, repairing, upgrading, renting, and of course selling bicycles, and rolling out an expanded array of interesting accessories. With two expert mechanics our turnaround time for tune-ups and other in-depth maintenance will be close to the same you'd expect from your coffee orders. In fact, if you're ordering anything more complicated than an americano while you get your flat fixed, maybe we'll race you!

Some of the latest Gazelle news:
New York Times writes about the rise of the Euro bike .
Bike Europe reports a 20% increase in Gazelle orders.
Virgin Blue: “Gazelle, the original and still the best.”
Australian Cyclist Magazine: Gazelle Cabby tested and passed.

We don't have any links. You may have to head to the newsstand, barbershop or dentist's office to get yourself a copy of the September issue of GQ Magazine. If you subscribe, you're set. Just go to page 197 and feast your eyes on our Opa featured in a full-page editorial. Now I had to explain to my mom the GQ (Gentleman's Quarterly) Magazine is the equivalent of Vogue or Cosmopolitan for men, and then she wrote it down, and she'll get a copy, and she'll be entertained and proud when she eventually gets to page 197.

Last month I was interviewed by Crai Bower for a Forbes Traveler article entitled North America's Most Bike Friendly Cities where I had a chance to  hint at the need for a shift in the way we view bicycles - from sporting goods to transportation appliances.  I also had another chance to kiss Portland's ass as one of the great cycling cities.  I do love Portland, certainly as a cycling mecca and hope America's ass-kissing of Portland as a great cycling city will stir the envy of sport-cycling-centric Seattle (and other cities with elitist cycling egos) to invest more in cycling infrastructure for the everyday rider.  One of the other top cycling cities mentioned in the article is Chicago and from what I recently observed it's true.  There are seemingly more everyday people, in everyday clothes, riding ordinary bikes at casual velocities than in any other US city I have recently visited. Chicago is big and it's flat and there are a lot of old Schwinns piloted by the children of the original owners.  There are bike lanes along many of the main boulevards.  Mayor Daley is committed to making Chicago the best cycling city in the USA.  His plan calls for a 500 mile network of bikeways so no Chicagoan is more than on-half mile from a bikeway.  This may explain why our biggest and most fervent customer base is in Chicago. Chicago takes its working class viewpoint and applies it to cycling with superb effect.

Today we were featured on the front page of the Seattle Post Intelligencer's business section in the article Small Retail: A practical ride with the subtitle reading "Biking upright, Dutch-style, is catching on".  And, it is catching on.  This makes us happy.  More and more people locally are finding us and tickled that they need no special uniform, athletic qualifications or technical knowledge to operate our bikes.  They are meant to be ridden in the manner we used to ride and love bikes as children.  This explains the grins and exhuberance which usually accompany test rides.

For those of you who read the PI article, you already know we let the cat out of the bag.  Some of you may have already put two and two together.  For everyone else, I'd like to tell you, we are opening a second retail shop in Chicago sometime this fall.  Thanks to our fervent cutomers there, including the incomperable aLex, we already feel welcome.