A recent email inquiry asked me to justify the price difference between a Workcycles Oma ($1589) and an Electra Townie Euro 8i ($999). Some the factors to consider are individual component quality, ergonomics, durability, all-around utility and ride quality.
As far as differences in the quality of components and features, there are quite a few. The Workcycles Oma (and all the Workcycles bikes) have the strongest wheels on any bike which ships in the US market: double-wall, anodized aluminum, with stainless steel eyelets and 13 gauge stainless steel spokes. The Oma frame is brazed high-tensile steel, much heavier-duty and smoother riding than the lighter-weight, welded aluminum frame of the Electra. Both the Oma headlamp and the tail lamp are powered by the dynamo, unlike the Electra which has a dyanmo-powered headlamp, but battery powered tail lamp. The Oma has a full chain case, Electra open (more chain maintenance required, as well dirt on your clothes). The Oma has a much stronger, welded steel rack on which you can carry your friends and a lot more cargo. We would never recommend carrying friends on a Townie rear carrier.
Exclusively, the Oma has a built-in frame/wheel lock, mud flap, Brooks leather saddle, all stainless steel fasteners, stainless steel handle bars, stainless steel stem and steering return spring system, and has bigger, more durable Schwalbe marathon, 1.75" (622-47) tires.
Let's get this out of the way: the Oma is heavy and the Townie is lighter. For that the Oma rides smoother, takes a bit more oomph to accelerate, but rides like a Mercedes limo. The Electra is easier to lift, if you are carrying your bike up and down stairs or in and out of your apartment. The Oma (with a good lock and simple seat cover) can live outside all year long. We can't recommend lifting an Oma on a regular basis - remember, bikes roll. Both these bikes have the Nexus 8 speed so you can ride them anywhere it's hilly.
The Oma geometry is upright, time-tested (since the 1890's), encouraging an perfect posture. It is a purpose-built everyday city bike designed as transportation. It is sturdier, rides smoother, will carry more, requires less maintenance, keeps your clothes cleaner, will survive poor road conditions better and is more weather tolerant.
The Townie is a modern interpretation of a hybrid, aluminum "comfort bike"/cruiser design with some Dutch bike-like features. The Electra's main ergonomic feature and claim to fame is that it is designed with such a relaxed seat tube angle, that riders can place their feet flat on the ground whilst still in the saddle. This makes for a more secure feeling for inexperienced riders when starting or stopping. Great for riding wheelies though not the best hauler.
For those considering a less-expensive, recreational (i.e., you mostly ride in fair weather and rarely haul groceries/cargo/friends) bike with all the benefits of the Shimano Nexus 8-speed and roller brakes, or for those with adaptive needs or new to cycling, the Electra can meet your needs.
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